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Leslie Jones - Spring Comedy Show


Prompt: The Campus Activities Board was hosting comedian Leslie Jones for its annual sprint event. To market the event, a multi-format campaign is needed to advertise across campus.

The Challenge: I was familiar with Leslie Jones through her comedy work on Saturday Night Live and wanted to reference the show's signature bokeh effects and city skylines as part of the campaign. The comedian had not been announced, so all collaboration was kept between the marketing specialists, team lead and creative director.

In Context: [Top] 16'x4' Banner in a busy thoroughfare of the building. [Lower] As part of my work for the campaign, I was able to meet Leslie thanks to all access passes provided to me by CAB.

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